Are you planning to have a content strategy service performed? Here are 8 tips to know for a successful content strategy.
Content marketing consists of making yourself known to your customers and seducing your future customers by creating and distributing content likely to interest them and to create a relationship of trust between your brand and your customer. To give you an example of content strategy, content marketing can rely on many types of content such as:
- Videos on Youtube or on social networks
- Photos or stories on social networks
- Newsletters
- SEO content to optimize the natural referencing of your website
- white papers
- And even conferences, workshops, master classes
But to succeed in your content marketing, it is necessary to first define your content strategy. Here are the 5 steps to follow to successfully define your content strategy. Note that it is also possible to be accompanied by an agency like SEO BRISK to benefit from a content strategy service.
1. Define Your Target
The first step to a successful content strategy is always knowing who you are targeting. In other words, we will always start by defining a target or several targets.
This part allows you to immediately understand who your content strategy will be aimed at, because you are not talking to a teenager permanently connected to Tik Tok in the same way as you are talking to a father who will prefer to spend time watching videos on Youtube (these are just examples). Depending on your target, the types of content, the content formats to be created and the frequency of publications will be extremely different.
2. Set Smart Goals
When defining your content strategy, setting goals will make a huge difference. Having set goals and measuring the impact of your content marketing will let you know precisely if you are moving in the right direction. To set goals, we will use the SMART goals method.
The definition of “ SMART ” objectives is as follows:
- Specific: Are the goals unique to your marketing and business?
- Measurable: can we measure the success of the objective? For example: reach 3000 subscribers.
- Achievable: is it consistent to think that you can achieve the goal you set for yourself?
- Realistic: In relation to your financial and human resources, can the conditions be met to achieve the objective?
- Temporal: has a time scale been defined (in 6 months, in a year, etc.)?
Let’s take an example of a SMART goal:
On the one hand, a company will say that it wants to get into content marketing to “get more customers. Okay, so if you invest $500,000 and gain ONE new client, you get more clients, right? However, has the objective really been achieved? We can doubt it.
On the other hand, a company defines a SMART goal : “Grow from 500 to 3000 followers on Instagram in 6 months to achieve at least three sales through social networks. » In this second case, the company will be able to measure in a very clear way if the fixed objective could be reached in time, and in which proportions. If so, she will know that her strategy is working and will be able to continue with her investments. If this is not the case, it can analyze the reasons why the objectives have not been achieved and can study the adjustments to be made.
3. Select Relevant Social Networks For Your Content Strategy
You have now defined the target and the objectives. It is now time to move on to a more concrete phase of your content marketing: selecting the right communication media. SEO BRISK being specialized in digital marketing, we will mainly discuss here the digital communication media that are social networks , the natural referencing (SEO) of your website or video, through Youtube.
We said it, you won’t speak the same way to a teenager and a father or a senior executive, and these three individuals do not consume the same type of content, do not use the same social networks . You must therefore carefully select social networks and communication media according to what they will bring to your target and the interest they have in it. You can also read our article which focuses on the top 5 social networks and will allow you to determine which is the best social network for you. It may also be that the best means of communication is natural referencing on your website, or a set of several communication media.
4. Choosing The Types Of Content In Your Content Strategy
Depending on the communication medium you choose, you will then have to determine which content will be most relevant for your personal branding or the digital communication of your company. For example, we will prefer to create four or five videos of 30 to 45 seconds rather than one long corporate video if we imagine that video is the best means of communication to reach your targets. Or as part of a SEO strategy, an agency like SEO BRISK can advise you on a certain volume of content to publish on your site on a regular basis because the blog has a huge impact in a natural SEO strategy .
These are of course only examples and we could list dozens of them. Don’t forget that your target, your objectives and the choice of your communication media will have a significant impact on the content you could create as part of a content strategy service. And so, it will have a significant impact on the success of your investment.
5. Establish An Editorial Line To Multiply Content Ideas
To understand the interest of an editorial line, let’s take the example of a magazine dedicated to the automobile. If you buy such a magazine on newsstands, you expect to read car reviews, advice on the use and maintenance of your vehicle, and some related topics on the evolution of automobile regulations, electric mobility, etc. . There will be nothing on the habitat, the garden furniture, since the reader expects to explore automotive subjects. Your content marketing must respond to the same approach: your target expects to find content that is probably related to your field of activity, and the role of an editorial line is to set a common thread that will allow your content strategy to remain consistent for you and for your reader (your client?).
6. Anticipate And Prepare Content Creation
In practice, you will see that there is a step to cross between the definition of the content strategy, then its concrete execution. For what ? Because a content creation service takes time: imagining the themes, preparing possible photo or video sessions, writing articles in web writing , this requires organization, and above all anticipation. In content marketing, you can’t afford to create your content on Tuesday at 2 p.m. if you have to publish it at 4 p.m. Creating content cannot be done in a hurry, under penalty of quickly degrading the quality of your content and risking the failure of your content strategy. An agency like SEO BRISK can assist you by SEO for Interior Designers in organizing your content creation in order to guarantee the success of your communication strategy over the long term.
The same goes for the distribution of your content, whether on your website or on your social networks: schedule, plan, anticipate! Establish creative schedules and publication schedules to set a pace that must then be followed over time to ensure your success. We can never say it enough: anticipation is the key to the success of a content strategy.
7. Drive Your Results
Remember: point #2 of a successful content strategy was to set the goals. It is now necessary to monitor the regular results of your communication to see to what extent it is a success. To manage the results of the clients we support on LinkedIn in personal communication, we use the Shield software, for example, which allows us to know precisely the number of views of each publication and to determine which publications work best. By doing so, we can adjust your communication to steer it toward what works best. In the case of your content marketing, it’s the same thing: measuring the results should allow you to know what works and what does not work so that you can adjust your strategy accordingly.
8. Choose The Right Content Strategy Service
The content strategy now has no more secrets for you, you will be able to get started. There is of course the possibility of exploring the publication of content on your own, but you quickly risk reaching a glass ceiling: in fact, finding the right content ideas, producing content, anticipating a publishing schedule, finding the right people with the right budget, it takes a lot of time and effort and you may quickly feel a bit overwhelmed. Never mind, you can perfectly consider using an agency specializing in content strategy delivery like SEO BRISK, or others. A content strategist will allow you to focus on the essentials, and you will be sure to obtain much better results, while delegating all the stress inherent in the creation and distribution of content.