Here Are Some of the Best Cold Email Programs in 2021

For any business owner, cold emailing is an integral part of lead generation and outbound sales.

It can be tricky to choose the right software to enhance your cold email campaigns because many promise to do so.

How should you choose cold email software? Check out these tips.

Here are 5 Features You Should Look For in a Cold Email Tool

1. Personification

In order to connect with potential clients, cold email software must enable personalization.

The degree of customization varies from tool to tool for cold emailing tools. You can include recipient names and addresses in some tools, but you can also include customized images and links in others.

Use a tool that allows you to customize your emails in a variety of ways so recipients feel as if you are talking directly to them.

2. Review of e-Mails

Tracking open rates, click-through rates, and response rates should be a part of every email marketing campaign. These metrics will help you improve your future marketing campaigns.

Due to the fact that most email tracking tools require a premium feature, choose a tool that includes this as a standard feature.

3. Automated Campaigns

Automating cold email campaigns is a major advantage of cold email tools. A cold email marketing software can create targeted mailing lists, personalize email templates, and send follow-ups.

It should be as simple as possible for the user. By using a compact tab, you can easily launch an email campaign.

4. Integration With Other Programs

Nowadays, cold email software integrates with other programs, such as Gmail, Outlook, and Salesforce, to help you complete your task. Some tools, such as LinkedIn for example, allow you to import contacts directly into CRM.

Email Template for Cold Emails

Cold emailing is most challenging when creating an effective cold email template. Your template will need to be fine-tuned once you’ve achieved results.

It is not necessary to send the same email over and over again. Cold email templates are typically available in most tools that you can save and use at a later time. There are some email templates written by copywriters that can be used verbatim or as inspiration.

Is There any Software I Can Use to Send Cold Emails?

Leads With an Icy Hand

Cold email toolkit with a number of useful features

You can send bulk personalized emails using our powerful mail merge feature, schedule follow-ups, and automatically respond based on whether recipients open emails, click links, or reply, all from our easy-to-use lead finder.

Furthermore, follow-up emails can also be sent at intervals (for example, between 6am and 10am on weekdays).

Close

Customer relationship management for e-mails and phone calls

Among the features of the CRM and sales platform are managing emails, creating tasks, and handling cold calls, among others.

As you might expect, you can use re-usable email templates, create drip campaigns, and pause campaigns if leads respond.

Since campaigns are so easy to set up, your campaigns will always go out on time. Additionally, you can view your open rate, set reminders, and analyze your metrics.

Lemlist

This email tool allows you to customize your emails.

Lemlist is a popular email tool for marketers that lets you add text, videos, and images to cold emails. Which is the best method for sending cold emails? Lemlist is the way to go.

Lemlist takes personalization to new heights by letting users customize their landing pages, images, and text.

Imagine that you’re pitching your agency’s services to Coca-Cola. A standard mockup with the Coca-Cola logo will make your leads more interested if you use Lemlist.