Emberify’s 7 Effective Tactics to Generate More Leads on Instagram
In recent times, Instagram has become a powerful marketing tool. With over 1 billion active users, this visual application enables marketers access to a global audience. So, brands and businesses that struggle to bring in leads hop on Instagram.
Lead generation is a crucial part of inbound marketing that provokes the interest of users in different ways. Of all other platforms, Instagram stands out as there are several ways to convert prospects into potential customers. For instance, increasing try free instagram likes trial will maximize exposure and showcase your brand in front of more targeted audiences. As a result, your brand will get decent leads to enhance sales and uplift your ROI.
Simply sharing the post here and there with random hashtags is not sufficient to generate qualified leads. Instead, a brand should possess an ideal marketing strategy to find, nurture and convert prospects into potential customers. So keep your worries at bay! This article will take you through proven strategies that marketers can use to draw in leads. Let’s get started!
#1 Opt Lead Generation Ads
Lead generation ads are the first yet best way to attract leads on Instagram. This is an ad type dedicatedly designed to gather customer information such as email addresses, contact numbers, age, location, and job designations.
This way, you can understand customer details and optimize other marketing strategies. In order to use lead generation ads, you need an Instagram Business account and a Facebook page. Analyze your business need, take a look at all the ad requirements and start the process to attain the expected results. It is advisable to invest less at the initial stages and improve the budget based on the outcome you achieve.
#2 Optimize Instagram Bio
Generally, Instagram doesn’t have the option to add clickable links in each post. So, many users consider it as a drawback. But no! You can utilize the bio space to place essential links that redirect your audience for conversion.
Bio is where visitors will come to know about your brand and what you offer to the customers. So, provide precise information and end it with a vital link for generating leads. Some of the factors that you should consider while optimizing your bio with links are
- Add a short link than a longer URL
- Consider placing a trackable link / URL
- Include a compelling CTA before the link
- Mention the link in your posts as ‘Link in Bio.’
In this way, you can get hold of the target audience and increase the number of sales. In addition, take advantage of Emberify to expand your reach and strengthen your profile in a matter of minutes.
#3 Design a Dedicated Landing Page
Creating a landing page is a great idea when you aim to generate leads. For example, if you own more than one product or service, it takes time to land on the right one on your website. In such a case, the landing page will help visitors get detailed information about a particular product/service and make purchase decisions on the spot.
A landing page should be in such a way that it gives an appealing look and appropriate information that a customer looks for. Also, it should be embedded with a powerful CTA to maximize conversion rate and resulting in better ROI.
#4 Utilize Instagram Stories Feature
The Story is a happening spot on Instagram where you can embed links with the ‘Swipe Up’ feature. The link can be anything that makes your audience perform specific actions to reflect on your business. Social media experts say that Stories perform well than a bio link as it is easy to swipe. Are you wondering hSo how do I add a link to your Stories? Here are the simple steps to follow.
- Open Instagram application
- Swipe right from the feed
- Now tap on the ‘+’ icon on the top left corner
- Upload or capture content to post on Story
- Search for the chain icon and paste the respective link.
If you want to keep this Story for a long-term period, add this to the ‘Highlights’ section. So that the visitors can recheck the link and take further action right there. Besides, opt for Emberify to increase visibility and make the most of Instagram Story.
#5 Socialize With Your Audience
Instagram is meant for socializing with diverse people all over the world. Being a business owner, you should engage with the right audiences to grow your Instagram account and generate leads. It is good practice to spend time responding to comments and replying back to users who interact with you.
Live stream videos to announce essential updates regarding your brand and seek the attention of your audience. Still, you can involve in any activities that showcase your profile as friendly and easily accessible will help you gain followers.
#6 Collaborate With Influencers
Influencer marketing is a timeless idea to reach new audiences on social media like Instagram. All you need to do is search for reputed influencers with more engaging followers similar to your niche and make a deal with them. Then, let them share the review about your brand or post your content on their profile.
This way, your brand will be known by a broader range of audience and bring you leads in multiple ways. Depending on the size of your business, choose between nano and macro influencers.
#7 Review Your Results Often
After employing different strategies, monitoring the metrics and analyzing how everything is going is essential. You don’t want to search for a separate tool, as you can access Instagram analytics. Instead, collect all over performance data and tweak your lead generation strategies at regular intervals. This significantly impacts your brand growth with more number of qualified leads.
Final Thoughts
It can be daunting to publish posts, promote ads and bring in leads for closing sales. However, planning perfect marketing strategies and leading campaigns will benefit your business in a better way. Stay up to date with the latest trends and experiment with different techniques to find the one that suits your kind of business.
Good luck hunting hundreds of leads via Instagram and driving a heap of sales!
