Facebook Messenger Marketing Tips That Make You Smile

If you wish to improve your business and take it to the next level, you should take advantage of trends and technology in combination with the internet. The perfect solution for the future of your business is with Facebook Messenger.

The first thing you should remember is that more than 1.3 billion people are using it monthly. Therefore, you can take advantage of this particular situation by embracing the latest solution for all your problems: the chatbot.

Of course, apart from chatbots, you can use additional features that will help you improve a brand’s authority.

You should check out this site: https://dictionary.cambridge.org/dictionary/english/instant-messaging to learn more about instant messaging.

Here is everything we know about using Facebook Messenger for your marketing. Let us start from the beginning.

Why Should You Use Facebook Messenger For Business?

In the world of the internet, social media platforms became prominent places where people share their thoughts, opinions; interact with each other as well as with brands they prefer.

We tend to think that social media platforms, such as Instagram, Twitter, and Facebook, are only about creating a profile and sharing content. However, we forget that the essential part of any social media platform is a messaging app.

According to statistics, the majority of people use four leading instant messaging apps such as Viber, WeChat, Facebook Messenger and WhatsApp. At the same time, more people are using these apps than social media apps in general, such as the ones we have mentioned above.

The study conducted by Facebook IQ researched 12,500 people across the globe and their behavior when it comes to instant messaging apps. They reached these conclusions:

• More than sixty percent of participants stated that they communicate with businesses as well as people. This is a significant increase when compared with the past few years.
• More than fifty percent of people are more likely to send a message or email to a particular business instead of calling the customer service directly. At the same time, 95% of them are more likely to become customers with a company that they can message directly from a mobile device.

As you can see, things have completely changed and reshaped the gap between businesses and customers. Today, companies can take advantage of direct and personal engagement with leads and customers, with an idea to build their trust in your brand.

Things You Can Do With Facebook Messenger Marketing

The best approach for delivering content nowadays is by using email marketing. However, Messenger is a much better solution and alternative, especially since people are more likely to see FB message than an email.

The idea is to avoid the email altogether and to use Messenger so that you can skip the hassle that includes bringing people to your official website. Instead, you can do everything through it, which is a choice that is much more efficient.

It has significantly higher open rates as well as click rates, which are the two reasons why you should start as soon as possible.

The Messenger strategy results in a 242 percent higher open rate and a 619 percent higher click rate.

1.   Engage With Followers

Apart from pushing content to your followers, visitors, and potential customers, you can easily use this particular app to improve the content that they receive. For instance, a few large companies created chatbots that could help followers find articles they enjoy reading.

This particular improvement created a completely different approach to content marketing in general. Finally, you will be able to deliver personalized content without intrusion and to people that are your target audience.

If you wish to create a strategy that will work, you should follow tips we will present you in the further text:

• Chatbots are like content marketing, and you should treat them that way. Therefore, using a chatbot to sell will not be efficient, which is why you should avoid considering that selling is your main objective. The idea is to use it to help others reach the answers to their questions, and help them along the way. That will increase their trust in your brand, which will ultimately affect the number of sales.
• Your official website has to be responsive to mobile devices.
• It is vital to inform your customers about where and how to contact you in case they need additional help, especially when it comes to customer service.
• Create browsing menus, because that way, people will search for things they need without surfing around and losing time. That way, you will inform them passively that you are thinking about their time and respect their wishes.

As soon as you create a chatbot, you will be able to implement it to improve customer support and possibility of helping with other issues as well.

2.   You Can Send Personalized Reminders

One of the most efficient ways to improve your engagement is by communicating with your followers. However, if you overdo this, it will lead them to think that you are just spamming their inboxes, which will result in loss of trust, among other things.

For instance, HubSpot uses this particular instant messaging app to send reminders and relevant information about specific events that followers have signed up to.

They have concluded that the response rate is much higher than email marketing, which is of vital importance for small and medium businesses since email marketing can be expensive in the long run.

It is vital to remember that marketing with messenger is one of the most effective strategies that you can implement for limited budget.

Therefore, HubSpot created a new approach that works like this:

• At first, you need to sign up for a particular event through FB Messenger, which is a much easier solution than filling tedious forms.
• One day before the event, you will get a reminder message with links that will allow you to synchronize this event with your calendar app.
• If the event lasts more than a single day, you will get brief updates on what happened that day in combination with a video link so that you can check it out.
• Finally, when the event is over, you will get another message in which you should review it based on the experience you had.

As you can see, this particular feature will provide you appropriate and smooth interaction without spam messages and with the reminder that will help you along the way.