How to Fashion Effective Email Marketing Templates for eCommerce Sites?
During times of economic uncertainty and instability, you are the only constant. Due to such a downward spiral, many small businesses have emerged in the current eCommerce market. With competition higher than ever before, each business has to prove its worth and that they’re the way to go.
The first and foremost step to building a successful business is to have a strict and proper marketing campaign. Marketing campaigns single-handedly deal with over 80% of all business-related transactions and gather the customers who are willing and able to consume your products.
Why E-mail Marketing?
As of 2022, the most prevalent and high return form of marketing is through e-mail marketing campaigns. With Over 76% of the world’s population having access to e-mails daily, most businesses have pounced at the opportunity and incorporated e-mail marketing campaigns into their marketing program.
Not only that, but e-mail marketing is the cheapest method of marketing with an astronomical Return on Investment, of a $42 average return on investment for every dollar invested.
Templates in E-mail Marketing
In e-mail marketing, the aesthetic look of your e-mail is the very premise of your marketing campaign. If your e-mail is not visually appealing enough, the recipient will not hesitate to skip over to the next or unsubscribe.
While on the contrary, a visually enticing and appealing e-mail can significantly boost your campaign’s click rates and clientele interaction.
Creating appealing content for your e-mail is already challenging enough. The burden of being tasked with the duty to create a visually good-looking e-mail is too difficult for anyone to do.
Well, you’ve come to the right place! In this article, we’ll be discussing the importance and best ways to fashion the best e-mail template for your eCommerce site.
Why Incorporate Templates in Your E-mail Marketing Campaign?
Studies show that approximately 63 percent of marketers spend at least two to three hours on content and design per campaign. It can take considerably longer for complicated campaigns requiring various sources’ testing and clearance.
Through e-mail templates, you can add your already existing content into a previously made template to make your e-mail visually e-mail and reduce the effort and cost to make a separate one each time.
Certain perks of using templates in e-mail marketing
Here are specific benefits/perks one gets when they use and actively incorporate templates in their e-mail marketing campaign: –
- It saves time – Through templates, you need to make one each time you start a campaign. You can use a pre-made template repeatedly, saving you both time and money.
- Consistency – Templates, when used repeatedly, give your brand a sense of consistency, and the very aesthetic itself becomes unique to your company itself.
- Personalization – Templates, when added with a touch of personalization based on collected data from the target audience, can go a long way.
- Higher click rates – Using templates to alleviate the overall aesthetic look of the e-mail has been proven to boost client interaction with higher click rates significantly.
- It’s cheap – A great misconception about e-mail marketing is that it’s too expensive. That simply isn’t true. The average e-mail marketing pricing structure depends on the monthly and daily amount of sends you wish for and can be affordable!
How to Get Started with Custom E-mail Templates?
If you are willing to actively use and incorporate custom templates in your e-mail marketing campaign, the first and foremost step is to curate a final goal. Once you’ve figured out why you want a template, use all your data and insert it within the template to make it more appealing.
You can make your template to fit your brand’s goal/motto or find an already existing template and use it as you see fit.
Examples of Templates in E-mail Marketing Campaigns
Following is a list of examples where brands have successfully promoted their business through templates in e-mail marketing campaigns.
- Aritzia: A famous clothing retailer, Aritzia actively uses templates in all of their e-mail marketing campaigns to catch the recipient’s attention and prolong it. In their templates, they use large and flashy images scattered around the e-mail carefully, thus grabbing the reader’s attention and making them click their CTA. They are also known to use abandoned cart e-mails that notify clients when they leave their site without purchasing anything, thus bringing back the revenue which would’ve usually been lost.
- Zappos: Though widely famous and renowned for being one of the best online shoe-selling platforms, Zappos almost always includes all their other products, such as handbags, shirts, etc. They do this to encourage their customers to buy their other products and because they are aware that their target audience is willing to buy anything if they see fit. They also do not mention the price of the products, with the only way to access them is through interacting with their CTAs.
Winding Up
To sum things up, good templates and a well-formed e-mail marketing campaign are the keys to a successful marketing program. Incorporate all the tips we’ve mentioned in this article to have a successful business campaign.
@ankit.p@uplers.in Fashion is the wrong word I believe.
_Assigned to Ankit Panchal_
