There is a lot more to search engine optimization (SEO) than simply finding and using keywords. From keyword optimization and content creation to voice-search enabling, there is a lot that professional SEO services do to get the websites to rank high in the SERPs (search engine results pages). Thus, if you are planning to hire an SEO agency for your business to develop your online business, you need to have a fair idea of what you can expect. On that note, here are all the details about the matter.
Local and global SEO Services
Whether you want your hired professional SEO services to focus on local or global efforts depends on your mode of operation. For example, an online ecommerce business that delivers across the world will need a global approach. On the other hand, a local business with a brick-and-mortar store will need a local approach.
The strategies and the goals are vastly different in both cases. In global SEO services, the aim is to make a business rank high on SERPs across the globe. But in the case of local SEO, the focus is more on local directories and Google My Business pages.
Voice SEO Services
Professional SEO services will also help in optimizing your site for voice-based searches. This is important given the fact that 52 percent of people resort to voice search to look for products/services online. The keywords and their usage are considerably different when content is optimized for voice search. The growing use of voice search has made it important for businesses to consider it in their SEO strategies.
On-page SEO Services
As the name suggests, on-page SEO services are all about optimizing the web pages to enhance the search engine ranks and gain organic traffic. Professional SEO services ensure that your headlines are optimized, the content is relevant and unique, the images are high-quality, and so on. The idea is to improve the elements of your web pages to get you higher ranks.
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Off-page SEO Services
Off-page SEO refers to actions taken outside a site to affect the rankings within SERPs. Professional SEO services use a combination of on-page and off-page factors to make sure you get a better rank on search engines. As such, off-page SEO elements include link building, influencer outreach etc.
Analysis And Reporting
All professional SEO services make it a point to run a continuous analysis to check the results of their efforts on your site’s ranking. A report is prepared as per that analysis and delivered to you periodically for review. A comprehensive SEO report will make it evident whether the strategies are working, along with pointing out which tactics are working better than others. The SEO agency will take these factors into account and modify their approach accordingly.
So, before you contact an SEO agency, gain a clearer understanding of the kind of services they offer. Make sure that their services align with your needs. Accordingly, you can go ahead with that agency or look for other options for your business needs.