What Enterprise SMS is All About

Enterprise SMS or enterprise messaging is a system that provides great flexibility when deploying messaging solutions. It connects with customers in a personalized way and creates engaging mobile experiences. It automates the workflow through messaging. This system often consists of a web interface and a communication platform of the enterprise. The platform can be integrated with all business applications using standard and security systems such as HTTP, SOAP API, SMPP, REST API, and email-to-SMS messaging channels.

Reasons Why Businesses Utilize Enterprise SMS

Businesses use SMS text messages as the most efficient way to communicate with their customers. According to research, 90% of customers check text messages more often than emails. SMS marketing uses text messages to sell, promote, and advertise products and services.

This allows businesses to send text messages that appear on customers’ phones, such as text messages from friends, family, and co-workers. Text messages are sent immediately, and customers can choose whether or not to receive text messages from your company. Below are some reasons why businesses utilize text messages.

SMS Messages Reach Customers With No Internet Access

Not all clients use desktops or laptops, but most have smartphones. According to Deloitte’s Global Cell Phone Consumer Survey, 91% ownership of cell phones and 80% ownership of smartphones in developed countries. While in developing countries, there is a 90% ownership of cell phones and 82% ownership of smartphones. This means businesses can reach a wide audience via SMS.

SMS Messages Facilitate Customer Satisfaction

SMS marketing lets you send personalized messages that are more likely to be read than email as a business owner. 59% of customers agree that texting is the most efficient way for businesses to reach customers quickly and efficiently.

SMS Marketing Strategies for Businesses

Businesses use text messaging for various purposes, some marketing-related and some not. Typical usage includes reminders, shipping updates, and promotions. Not all are marketing tactics, but texting has great marketing applications. Here are some common strategies used by businesses.

Reminders

Reminders are notifications that provide customers with up-to-date information about their orders. People get distracted by other things and forget about shopping. If a customer receives a food delivery email, they may not notice it, but what about text messages? It will pop up. Many Online companies use text messages to remind customers to order their services.

Promotions

Businesses also utilize SMS marketing to advertise/promote their services. They often use short code messages. A shortcode is often a five digit phone number widely used by organizations to send text messages. If you use a long code to send more than hundreds of messages a day, you risk marking the message as spam. Short codes are pre-approved by your carrier for high throughput and are not subject to carrier filtering.

New Service or Product Launch

It is a very exciting time when launching a new product for your business, whether a new startup or an established company expanding its product range. Planning is the key to success when bringing a new product to market. And while developing and building new products (including services), you should not neglect planning and implementing effective product marketing. These announcements may not stand out in a crowded email inbox, but they make a strong impression on the text.

SMS Increase Customer Engagement

Think of SMS to improve customer and brand interactions throughout the customer lifecycle. Businesses need to consider diversifying the types of content they deliver, and customers can stay up-to-date with updates and news on upcoming brand events. This information is best communicated via texts, where messages are more accessible.

Abandoned Carts

Abandoned Cart SMS Remarketing is a way to reconnect shoppers to an abandoned cart using text messages. 84% of visitors leave the website after putting something in their shopping cart. When abandoning your cart, you can use SMS remarketing to remind you of what they left behind. Like cart abandonment emails, SMS uses website visitor contact details to send a message immediately after abandoning a potential purchase and display a text message faster than an email.

Conclusion

Through this article, we can conclude and say that enterprise SMS is an effective, reliable, and powerful tool for any business or organization. It works hand-in-hand with driving sales, growing the company, and growing a customer base.